CHRISTIAN LOZANO

Southwest Key

VICE PRESIDENT OF STRATEGIC ENGAGEMENT

Education:
  • Executive Master of Business Administration from Georgia State University’s J.
  • Mack Robinson School of Business
  • Bachelor of Arts degree in Psychology from Georgetown University

Christian Lozano serves as Southwest Key Program’s Vice President of Strategic Engagement. She brings two decades of progressive leadership experience and expertise in social, digital, and communications strategy, external affairs and community engagement, and relationship building and client management. As a strategic thought leader, Christian strives to guide innovation and change by developing engaging solutions and strategies that drive effectiveness and impact to the organization.

As Vice President and Group Account Director for Publicis Group, Christian has led client social media and digital campaigns, and provided oversight for top brands like Delta, Walmart, Audible, Five Guys, and Arby’s. As Group Account Director for Republica Havas, Christian implemented and managed client integrated marketing, digital, and public relations campaigns for brands like Google, Walmart, and Orchard Hardware. As Head of Corporate Sponsorships with Cricket Wireless, Christian managed and executed corporate regional and national brand sponsorship activation plans with sports teams like the Atlanta Hawks and FC Dallas and partnered with celebrities like John Cena and Kelly Clarkson, elevating the brand’s on-site presence, improving consumer engagement, and increasing overall ROIs.

Christian has also served as Vice President of Client Relations and Public Relations Director for Interlex Communications, a multicultural cause-marketing firm in San Antonio, TX. Prior to that and for more than six years, she managed and led marketing and outreach efforts on behalf of Unidos US, the nation’s largest Hispanic civil rights and advocacy organization.

Christian obtained an Executive Master of Business Administration from Georgia State University’s J. Mack Robinson School of Business, where she focused on Executive Leadership and graduated with a Bachelor of Arts degree in Psychology from Georgetown University.

Mentoring the younger generation is a passion for Christian, as she maintains that without her mentors along the way, she would have been lost on her career journey. As such, she dedicates her time mentoring young professionals via Georgetown University programs, her sorority, and through connections she has made throughout her career.